Bud Light jumped in on the viral “Area 51 raid”. First, by distancing itself on Twitter, saying, “We’d like to be the first brand to formally announce that we will not be sponsoring the Area 51 raid.” But, later, Bud Light changed its tune with a supportive, extraterrestrial promise posted on Twitter: “Screw it. Free Bud Light to any alien that makes it out.”

They then followed up by announcing a special edition beer, the Area 51 Special Edition. The top of the can reads, “Greetings Earthlings. This is the famous Area 51. We know of no space beer by any other life form which is brewed and aged to be more refreshing. Our cryogenic aging produces a light-bodied space lager with a fresh taste, a crisp, clean finish, and a smooth drinkability.”

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