Denison Chamber of Commerce
Date: May 2, 2014
FOR IMMEDIATE RELEASE
SUBJECT: National Tourism Week
Tourism plays a major role in Denison’s economy and the week of May 3-11 has been set aside as a time to recognize the contributions tourism makes to our area. At a special tourism rally being held at the Texas Highway Information Center on Friday, May 9 at 11 a.m., Denison Mayor Jared Johnson will present a proclamation recognizing the value of tourism to our area.
The Rally will take place on the 9th from 11 a.m. to 2 p.m. Several of the area attractions will be set up at the Center to welcome visitors and encourage them to take time to enjoy the many fun and interesting things there are to do in Denison and the surrounding region. The Denison Chamber of Commerce, the Eisenhower Birthplace & Historical Museum, Red River Railroad Museum, Hagerman Wildlife Refuge, Harber Wildlife Museum and many others will be there to visit one on one with these travelers that are passing through our area. There will be lots of fun and give-a-ways for the visitors.
The impact of tourism to the local economy is substantial according to Anna McKinney, President of the Denison Area Chamber of Commerce and Convention & Visitors Bureau, “Destination spending for the Sherman/Denison MSA for 2013 was $205million creating local tax receipts of $2.3M”. In addition she stated, “State travel survey statistics indicate that the travel impact in Grayson County for the past year resulted in direct spending of $209M and represented 1450 jobs creating a payroll of $33M”. “This all is indicative of the importance of tourism to our region and confirms that travel and tourism play a strong role in economic development for our area.” Travel supports jobs across many industry sectors including leisure and hospitality, transportation, retail trade, services, finance, real estate, construction, insurance, government and others.
Denison has seen an increase in hotel/motel occupancy tax receipts of 187% since 2007 which can be contributed to an increase in number of available hotel rooms plus increased marketing of the area and hosting of major events. The Chamber and CVB foresee this trend continuing with an aggressive marketing plan in place and with the opening of the new Hilton Garden Inn & Conference Center this year. This new property will enable us to attract larger convention groups and attract even more visitors to our area.
Ms. McKinney stated “The success of Denison’s tourism program can be attributed to the many partnerships with the lodging properties, organizations such as the Denison Arts Council, Denison Main Street, the Lake Texoma Association, the numerous attractions and the local media along with several other entities that have a similar mission to ensure that Denison is recognized as a great tourist destination.”